MINNEAPOLIS, MN — Lucky Charms is launching three magically delicious new ways to add a little bit of luck to your day — Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow Cereal and Jumbo Rainbow Just Magical Marshmallows. Whether they’re painting the sky or brightening up your cereal bowl, rainbows sprinkle a touch of real-life magic into our everyday lives. Get ready to embrace the power of rainbows with Lucky Charms and serve a little extra joy into your morning with these three enchanting twists from the original fan-favorite marshmallow cereal.
Kick off St. Patrick’s Day celebrations with Lucky Charms Rainbow Sprinkles! This new cereal boasts a delicious birthday cake flavor with confetti sprinkle pieces, making every bite a joyful explosion of fun. Whether you enjoy it in a bowl, as a crunchy snack or as a topping for your favorite treats, Lucky Charms Rainbow Sprinkles is here to turn the ordinary into the extraordinary.
Rainbows are a real-life reminder that magic can be found anywhere. This year is bringing even more fun with Lucky Charms Jumbo Rainbow Cereal, featuring three times more rainbow charms that are now bigger than ever.
That’s not all — the lineup is getting even bigger with this year’s second drop of Lucky Charms Just Magical Marshmallows! Fans can collect the limited-edition pouch that features an irresistible mix of Lucky’s iconic marshmallow charms including hearts, stars, horseshoes, clovers, blue moons, unicorns, red balloons and now, the newest Jumbo Rainbow charm. Magically appearing on shelves this spring, the new Jumbo Rainbow Cereal and Just Magical Marshmallows with Jumbo Rainbows are packed with more fun and enchantment than ever before.
Inspired by the charm’s power, Lucky the Leprechaun hopes his new Jumbo Rainbows will teleport cereal lovers back to a sense of childhood wonder. These larger-than-life marshmallows are sure to make breakfast an adventure in every bite, enjoyed in a bowl with milk or straight from the box.
“We know families can always use a little extra magic in their mornings,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “Whether it’s making the every day a celebration with Rainbow Sprinkles, or bringing a few more smiles with the larger-than-life Jumbo Rainbow marshmallows, we hope these colorful new versions of Lucky Charms bring more joy, more fun, and of course, more magic to the breakfast table.”
Lucky Charms Rainbow Sprinkles Cereal is available now at Walmart and will be available nationwide beginning in April, starting at $5.69 MSRP. Lucky Charms Jumbo Rainbow Cereal will be available nationwide in April starting at $5.69 as well as Lucky Charms Just Magical Marshmallows with Jumbo Rainbows starting at $4.98 MSRP.
For more information on Lucky Charms and its new products, visit luckycharms.com or follow @LuckyCharms on social media.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
General Mills Communications
763-764-6364
Media.Line@genmills.com
Edelman
Lisette Rodriguez
Lisette.Rodriguez@edelman.com
