Food
Wheaties’ iconic box gets a Super Hero makeover
Orange turns to red as Wheaties features Marvel’s Spider-Man 2’s Peter Parker and Miles Morales on box.
In celebration of one of the most highly anticipated video games of the year – Marvel’s Spider-Man 2 on PlayStation® 5 console – Wheaties will launch a limited-run of a Marvel’s Spider-Man 2 novelty box featuring video game Super Heroes Peter Parker and Miles Morales.
The boxes will go on sale online only at Wheaties.com on Oct. 19, ahead of the action-packed game release on Oct. 20. For more information on the video game (sold separately), see here.
“As the Breakfast of Champions, we’re proud to highlight Spider-Man – a character who inspires the best in fans in any universe,” said Kathy Dixon, senior brand experience manager for Wheaties. “Whether it be perseverance, commitment to do the right thing or willingness to serve their communities, Peter Parker and Miles Morales are true champions.”
The novelty box highlights both Spider-Man characters as a nod to the game’s capability where players can quickly switch between Peter Parker and Miles Morales to experience their unique stories and try their new superpowers. Each limited-edition box also comes with a copy of the game’s prequel comic, detailing the events that cause Peter and Miles to team up to face an all-new threat.
Fans can choose from two packages as they order their box:
- The limited-edition Wheaties | Marvel's Spider-Man 2 cereal box featuring Marvel's Spider-Man 2 Prequel Comic and PSN voucher code for an exclusive PlayStation Stars digital collectible for $45.
- The limited-edition Wheaties | Marvel's Spider-Man 2 cereal box featuring Marvel's Spider-Man 2 Prequel Comic in a custom acrylic case (only 500 of these cases available!) and PSN voucher code for an exclusive PlayStation Stars digital collectible for $70. Perfect for collectors!