International
Häagen-Dazs Elevates Mid-Autumn Festival Gift-Giving in China and Hong Kong
Explore the luxurious Häagen-Dazs ice cream gift collections to celebrate the season.
For over 25 years, Häagen-Dazs has been at the heart of Mid-Autumn Festival celebrations in China, creating iconic ice cream collections that honor the holiday’s gift-giving tradition — a moment reminiscent of Christmas celebrations in other parts of the world.
For this year’s festival on September 17, Häagen-Dazs is offering a trendy and luxurious gifting experience, featuring delightful flavors, textures and designs that are sure to impress both family and friends.
Experience Mooncakes Like Never Before
Inspired by the journey home to celebrate with loved ones, Häagen-Dazs’ 2024 Mid-Autumn Gifting Collection in China introduces travel-themed gift boxes adorned with the iconic HD monogram pattern. Inside, a delightful mix of mooncakes await, featuring their five most popular ice cream flavors: Belgian Chocolate, Strawberry, Cookies & Cream, Macadamia Nut and Green Tea. These irresistible ice cream treats, elegantly designed with embossed detailing on a rich chocolate ganache coating, make for a truly indulgent and sophisticated gift.
Meanwhile, in Hong Kong, Häagen-Dazs presents the exquisite “Luna Wonderland” mooncake collection featuring innovative creations with signature flavors, fruity fillings and nutty coatings, sure to please even the most sophisticated palates. At the forefront is the Crispy Wonderland gift box, showcasing nine ice cream treats wrapped in a delightful double layer of wafer and dark chocolate, offering a new level of indulgence.
And let’s not forget our pet lovers! For the first time, Häagen-Dazs has collaborated with Blue Buffalo to create a limited-edition Mid-Autumn gifting collection for pet parents. This delightful collection features ice cream treats adorned with paw-prints, beautifully packaged in a monogrammed gift box and accompanied by a multi-use cat-themed gift bag. This creative approach perfectly blends Häagen-Dazs' signature elegance with playful touches that has captured the hearts of pet lovers across China, adding an extra layer of joy to the festival.
Memorable Moments Await
By combining timeless traditions with a modern twist, Häagen-Dazs deepens the emotional significance of family reunions, making them more vibrant, fun and heartfelt. Through indulgent ice cream flavors, beautifully crafted gift boxes, and creative collaborations, the brand continues to reinvent how we celebrate the Mid-Autumn Festival, turning every moment into something truly special and memorable.
Celebrate this year’s Mid-Autumn Festival in China and Hong Kong with Häagen-Dazs and savor the perfect blend of tradition and modern luxury.