Tim Robinson and Sam Richardson bring their creative collaborators and iconic comedy to the new Totino’s Pizza Roll ad campaign, “Chazmo Goes Home,” to rally fans around the affordable — and out of this world — way to eat pizza.
MINNEAPOLIS, MN — When it comes to epic snacking, a great value can be hard to find, but pizza fans know the best option for every occasion is Totino’s Pizza Rolls snacks. And with the value of 10 Totino’s Pizza Rolls for about $1*, it’s easy to share your love of this iconic snack with friends, family, and your local neighborhood alien.
In a new ad campaign for Totino’s Pizza Rolls, comedians Tim Robinson and Sam Richardson star as suburban dads alongside Chazmo, a friendly alien on his way back home. The real-life best friends and co-stars bring their entertainment-first approach to “Chazmo Goes Home,” a series of spots that comically follow the duo’s encounter with Chazmo who has devoured their stash of Totino’s Pizza Rolls. As Chazmo prepares to return to his home planet, the dads hilariously confront him, asking for compensation for the snacks he ate. Chazmo, fully aware of the great value of 10 Totino’s Pizza Rolls for about $1*, argues he doesn’t owe them much at all!
The spots were created with writer Zach Kanin, co-creator, producer and writer of “I Think You Should Leave” and “Detroiters,” and director Alice Mathias of “I Think You Should Leave,” bringing together the team fans know and love in one of their first branded scripts. In an extended, two-minute version of the ad, fans will recognize the team’s humor in bits like the complete ridiculousness of Richardson’s character kicking the spaceship in a futile attempt to receive “about $1” from an alien.
“Totino’s Pizza Rolls have long been a go-to for after school snacks and now, we’re bringing these top comedians together to show fans that this snack is an epic and affordable way to eat pizza,” said Taylor Roseberry, Brand Experience Manager for the Totino’s brand. “The spots were created by this talented group of comedic geniuses who have worked together for years. We wanted the on-screen chemistry to come through and capture the fun and excitement of the Totino’s brand. We can’t wait for fans to see Tim and Sam bring their signature blend of absurdity, physical comedy, and sharp wit to the world of Totino’s Pizza Rolls.”
“Chazmo Goes Home” will air this month on streamers, online video, social media, and partner channels, including Paramount, Hulu, Peacock, and Vix.
The move to advertise during football season comes on the heels of a successful ad campaign from the brand run from during the 2024 playoff season. Totino’s Pizza Rolls also joined the 2024 Big 12 Football Media Day as the Presenting Sponsor, further cementing its commitment to providing fans with both delicious and affordable snacks for their game day.
For more information on Totino’s offerings, visit Totinos.com and follow Totino’s on Instagram, TikTok, and Facebook.
*Based on the average retail price of the 100ct, 130ct, and 160ct Totino’s Pizza Rolls. Source: Nielsen Sales Data ending 4/20/2024.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
General Mills Communications
Media Line
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Edelman
Carolina Cepeda
Carolina.Cepeda@edelman.com
