MINNEAPOLIS, MN — Just in time for the most exciting football weekend of the year, Old El Paso™ is back with a winning play: the launch of the new Old El Paso Caramel Dessert Taco Shells. Teaming up with two football greats — Old El Paso superfan defensive powerhouse J.J. Watt and offensive line icon and football food aficionado Jason Kelce — Old El Paso is raising the stakes to unveil this must-have game-day treat.
A year after bringing fans the first-ever Dessert Taco Shells, made with a Cinnamon Toast Crunch coating, Old El Paso is launching a new flavor to elevate football spreads nationwide. This time, Old El Paso is dropping a limited-edition, collector’s version of the Caramel Dessert Taco Shells box before the treats hit shelves nationally. Featuring both J.J. and Jason on packaging, the exclusive boxes will be available for consumers to snag in bundles of three, online only at Walmart.com. Starting February 5 at 1 a.m. EST, sprint to secure yours while supplies last!
“Last year, football fans went wild for our limited-edition box featuring J.J. Watt and Justin Jefferson, with the dessert taco shells selling out in just hours,” said Jenny Jonker, Old El Paso Brand Experience Manager. “This year, we’re bringing back the excitement with another MVP duo and a brand-new flavor that perfectly blends sweet and savory — guaranteed to be a hit with football fans and food lovers everywhere.”
The caramel-flavored shells deliver a delicious hit of caramel with the satisfying crunch of a hard taco. Plus, Old El Paso’s Stand ‘n Stuff™ flat bottom shells are perfect for holding your favorite ice cream and toppings. With Old El Paso, game-day becomes a celebration bringing fans together to enjoy a treat that everyone will love.
For those who can’t get their hands on a limited-edition box, standard boxes of Old El Paso Caramel Dessert Taco Shells will be available for a limited time at retailers nationwide starting in March for an MSRP of $4.06. For the latest on this drop, follow @OldElPaso on Instagram.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
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