Protein seekers rejoice! With 25G of protein, new :ratio PROTEIN packs the most protein in the yogurt aisle in a single serve cup

MINNEAPOLIS, Minnesota - Just in time for spring, :ratio introduces new :ratio PROTEIN, a high protein dairy snack to help consumers as they kickstart their health routines. :ratio PROTEIN has the most protein in the yogurt aisle in a single serve cup, packed with 25G of protein and 3G of sugar.

The introduction of :ratio PROTEIN not only pumps up the yogurt aisle with a protein-loaded product, it also expands the :ratio product line - a brand that delivers products with great taste to help consumers achieve wellness goals. This convenient new snack option is offered in five delicious flavors including strawberry, vanilla, blueberry, coconut, and key lime.

“As a leader in the yogurt and dairy category, General Mills is focused on product innovation to help our consumers meet their varying health and fitness goals,” said Doug Martin, president, General Mills dairy operating unit. “We know consumers are seeking protein and with the introduction of :ratio PROTEIN, we’re providing a delicious solution within a familiar snack that delivers the most protein in the yogurt aisle in a single serve cup.

:ratio PROTEIN is now available at major retailers nationwide. All flavors will be sold in single serve cups with a SRP of $1.69. Visit ratiofood.com to learn more about :ratio PROTEIN.