![KIX cereal logo](/-/media/project/gmi/corporate/corporate-master/images/logos/brands/kix-logo-sept-21.png?h=208&iar=0&w=334&rev=65304f367b5749e58d37873cec12b0c7&hash=6739267FA7005160524117D1EA2D6606)
![Kix cereal pieces on a blue plate with a jelly toast shaped like a friendly shark on top of them](/-/media/project/gmi/corporate/corporate-master/images/food/product/kix-jan-22-v2.jpg?h=1014&iar=0&w=1783&rev=b7bb4295e5a140b691be40395a990227&hash=FC8BEAB60C04184E97C3B2200F254A29)
A brighter way to start the day.
Since the first batch was made in 1937, Kix cereal has been dedicated to providing a daily source of great-tasting nutrition and creativity for kids everywhere.
Why Kix what isn’t broken?
Kix cereal still has the same unique flavor and texture it started with in 1937. Here are a few other great flavors to go with the original.
Fun facts about Kix. ![Spoonful of Berry Kix with slogan "Kid-tested. Parent-approved."](/-/media/project/gmi/corporate/corporate-master/images/food/lifestyle/kix-parent-tested-kid-approved-feb-22.jpeg?h=6668&iar=0&w=6668&rev=8d57968c8e7b4a7a94806dd4e76bbb24&hash=8B7127CC548CFCA8F4F6113561C34D57)
![Photo of Aven at the Kix Kids film festival](/-/media/project/gmi/corporate/corporate-master/images/food/lifestyle/kix-kids-film-festival-feb-22.png?h=484&iar=0&w=484&rev=8fed64a2284d4df6a4ad4f9a7e0958d0&hash=82D3CAA386FF13FC85F3A2493EF9EFBB)
A lot has happened since 1937
![Spoonful of Berry Kix with slogan "Kid-tested. Parent-approved."](/-/media/project/gmi/corporate/corporate-master/images/food/lifestyle/kix-parent-tested-kid-approved-feb-22.jpeg?h=6668&iar=0&w=6668&rev=8d57968c8e7b4a7a94806dd4e76bbb24&hash=8B7127CC548CFCA8F4F6113561C34D57)
Kid-tested. Parent-approved.
That’s been the Kix slogan since it was first created and hasn’t changed to this day.
![Photo of Aven at the Kix Kids film festival](/-/media/project/gmi/corporate/corporate-master/images/food/lifestyle/kix-kids-film-festival-feb-22.png?h=484&iar=0&w=484&rev=8fed64a2284d4df6a4ad4f9a7e0958d0&hash=82D3CAA386FF13FC85F3A2493EF9EFBB)
The Kix Kids Film Festival
In 2014, Kix worked with 9-year-old Aven to start the first ever Kid Film Fest — films for kids, by kids.
![Photo of Jonas Corona](/-/media/project/gmi/corporate/corporate-master/images/food/lifestyle/kix-love-in-the-mirror-feb-22.png?h=470&iar=0&w=470&rev=e99a204b073744aa88030c1f9d7ed748&hash=AF4E735321EA32E3ECCF470B9096F0A3)
Love in the Mirror
Kix worked with 10-year-old philanthropist Jonas Corona to start his program, Love in the Mirror.
Kix Creative Kids
Kix has always been dedicated to giving kids a brighter way to start the day. And sometimes that means more than just cereal. That’s why Kix offers crafts, recipes, and learning tools made to enlighten and empower kids.