Lowering sugar

We listen to our consumers and have been working for years to lower sugar levels in our cereals advertised to children under age 12.*

  • Since 2007, we’ve lowered sugar levels in our kid cereals by more than 14 percent, on average.
  • In 2009, we strengthened our commitment by pledging to reduce all of our cereals advertised to children under 12 to single-digit grams of sugar  er serving. And we’ve made progress.
  • Today, all of our Big G kid cereals are at 10 grams of sugar or less per serving. And we’ve reduced sugar in many of our other cereals as well.

lowering sugar graphic  





Benefits of Cereal

One of the healthiest breakfast choices. (pdf) Go