Milk and nutrient consumption

Cereal promotes milk and nutrient consumption.

Forty-one percent of the milk consumed by 6- to 12-year olds is consumed with cereal.7 The figure is even higher for African-American and Hispanic children.6

Vitamin D occurs naturally in many foods such as salmon, beef liver and eggs.

But it can be difficult to get enough of these foods, especially for kids. That’s where fortified foods can help.

General Mills fortifies its entire line of kid cereals with calcium and vitamin D.

About half of the milk in African-American and Hispanic kids’ diets is consumed with cereal.6

Milk contains nutrients like calcium and vitamin D that are critical for developing strong, healthy bones. Research estimates that only one in 10 American kids gets enough vitamin D, and about six out of 10 kids don’t get the recommended amounts of calcium.6, 38

New studies also show that vitamin D may reduce the risk of a number of chronic diseases, including cardiovascular disease and diabetes.39

For children aged 4 to 12, ready-to-eat cereal with milk delivers 11 percent of their calcium and 24 percent of their vitamin D intakes each day.6

In addition, new research shows that ready-to-eat cereal is an especially important source of nutrients for children who do not have enough food to eat.

For these children, ready-to- eat cereal helps provide iron, B vitamins and milk.40 

6 Centers for Disease Control and Prevention (CDC). National Center for Health Statistics (NCHS). National Health and Nutrition Examination Survey Data. Hyattsville, MD: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, [2007-08][].

7 Rampersaud et al. Breakfast Habits, Nutritional status, body weight and academic performance in children and adolescents. J Am Diet Assoc 2005;105:743-760.

38 Kumar J et al. Prevalence and Associations of 25-Hydroxyvitamin D Deficiency in US Children: NHANES 2001-2004. Pediatrics 2009;124;e362-e370.

39 Misra M et al. Vitamin D deficiency in children and its management: review of current knowledge and recommendations. Pediatrics 2008;122;398-417.



of milk consumed by 6- to 12-year-olds is consumed with cereal.6


Benefits of Cereal

One of the healthiest breakfast choices. (pdf) Go