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Breakfast and weight loss

Cereal consumption as part of an overall healthy lifestyle may play a role in maintaining a healthy BMI and adequate nutrient intake.5

Dieters who successfully maintained weight loss of 30 pounds or more confirm that eating breakfast maximizes the likelihood of maintaining weight loss, according to National Weight Control Registry data.14

90 percent of people eat breakfast five times a week 

cereal eaters have healthier body weights chart


14 Wyatt H et al. Long-term weight loss and breakfast in subjects in the national weight control registry. Obes Res 2002;10:78–82.


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Whole Grain Nation

Whole grain benefits, facts, more. Go
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Whole grain boost

CPW also trims sugar Go