Brand partnerships
General Mills brands have created programs and provide financial support that helps to increase awareness of important causes.
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Box Tops for Education has provided nearly $500 million to U.S. schools since its inception, allowing schools to decide what items to buy with the funds they receive from the program. |
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Since 1998, Yoplait and its Save Lids to Save Lives campaign have awarded more than $50 million to fight breast cancer. |
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Since 2002, the Cheerios Spoonfuls of Stories campaign has given away more than 40 million books on package and donated more than $3.2 million to an award winning children’s literacy non-profit. |
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Betty Crocker partners with the Make-A-Wish Foundation to grant wishes to children across the United States with life-threatening medical conditions through Stirring up Wishes. |
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