Brand partnerships

General Mills brands have created programs and provide financial support that helps to increase awareness of important causes.

 box tops for education  


Box Tops for Education has provided nearly $500 million to U.S. schools since its inception, allowing schools to decide what items to buy with the funds they receive from the program.

 save lids to save lives  

Friends in the Fight is our commitment to the breast cancer cause, working to discover new ways to support women through the journey, share their stories and inspire others.

spoonfuls of stories  

Since 2002, the Cheerios Spoonfuls of Stories campaign has given away more than 40 million books on package and donated more than $3.2 million to an award winning children’s literacy non-profit.

 stirring up wishes  

Betty Crocker partners with the Make-A-Wish Foundation to grant wishes to children across the United States with life-threatening medical conditions through Stirring up Wishes.



Box Tops

Helping schools even more in 2012 (video) Go
save lids general mills products

More products

Save Lids to Save Lives expands Go
Feeding America Hunger Hero logo

An honor

For 'The Great Corn Rescue' (blog) Go