We are on track to achieve our 2015 goal to reduce packaging.
At the end of fiscal 2011, the packaging for 27 percent of our sales volume had been addressed.
Across the company, we’re working to reduce our packaging to minimize our environmental footprint. Our goal is that by 2015, 40 percent of our global product volume will be sold in packaging that has been improved over the base year of fiscal 2009.
Four key indicators will be used to assess improvement: packaging weight, recycled content, renewable content and truck loading efficiency.
A couple examples of our progress:
- In 2011, we began to wrap our chewy Nature Valley and Fiber One bars a little tighter. Trimming the pouch reduced our wrapping by more than 200,000 pounds annually.
- In 2010, we began using a lighter plastic in the icing cups for our Pillsbury Grands! sweet rolls. The switch will save an estimated 600,000 pounds of plastic per year.