Mark W. Addicks
Senior Vice President; Chief Marketing Officer
As senior vice president, chief marketing officer, Mark Addicks has overall responsibility for the company’s world-class marketing function and its marketing services organization, Gcom.
In his role, Addicks has oversight responsibilities for the company’s global brand-building strategy, including its advertising, promotions, public relations, design, packaging, online, licensing and multicultural initiatives. He also oversees some of the industry’s most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off Contest. Addicks also has pioneered several cutting-edge marketing ventures.
University of Texas, bachelor's degree, 1978
Harvard University, MBA, 1988
Since joining General Mills in 1988, Addicks has held marketing positions with the Yoplait USA and Big G cereal divisions. As vice president of Big G New Enterprises, he led highly successful new product development efforts, including Frosted Cheerios.
Addicks was named vice president of Marketing Communications in January 2000, and led the successful integration of the General Mills and Pillsbury marketing functions in 2001. He was named chief marketing officer in January 2004, and was promoted to his current position in June 2007.
Before joining General Mills, he led marketing communication programs for Anderson, Clayton & Company, a diversified foods company based in Houston. During the same period, he started and managed three entrepreneurial businesses in Houston.
Addick’s work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the top 100 marketers in 1999, and one of the top 25 Power Brokers in both 2003 and 2004. In addition, he has been invited to guest lecture at some of the nation’s leading business programs, including Harvard, Tuck and the University of Chicago.