Submit your novel ideas

Have a novel technology that is outside of the scope of the G-WIN challenges currently posted online? Submit a novel idea.
  1. After clicking on one of the buttons below and completing the submission form, you will receive an email confirmation that we have received your submission.
  2. We will then review your submission, which may take up to three weeks depending on the complexity of your technology.
  3. After the review period, we will contact you to let you know the status of your submission.
  4. If we choose to further pursue your submission, General Mills may require you to enter into a confidentiality agreement to allow for further exchange of information.




 G-WIN seeks novel technologies that meet one or more of the following criteria:

  • Your innovation is applicable to one of General Mills' categories or brands
  • Your idea uniquely meets a large unmet consumer need
  • Your innovation has been proven technically feasible and can be applied quickly to an unmet consumer need
  • Your idea is game-changing for the food industry



 Through G-WIN Digital, General Mills is seeking emerging digital marketing technologies, focusing on:

  • Video
  • Social
  • Mobile
  • Gaming



General Mills is not interested in and will not accept:

  • Sales venue opportunities
  • Recipes
  • Simple product improvement ideas (e.g., put more chocolate chips in your cookie dough)
  • General marketing or advertising suggestions
  • Media kits













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