Submission FAQs


What types of technologies is General Mills interested in?

General Mills is interested in food technologies that would be applicable to one of our current lines of business, which include baking products; ready-to-eat cereal; frozen vegetables; frozen pastries; frozen pizza and snacks; super-premium ice cream; refrigerated and frozen dough; shelf-stable meals, meal kits, soups and side dishes; snacks; and yogurt.

G-WIN Digital is interested in emerging digital media tools and technologies with application for video, social and mobile marketing, and gaming. If you have a digital technology, process or platform to share with us, learn more about G-WIN Digital here.

What types of information will you accept?

We can accept a variety of non-confidential forms of information but request that the proposal be based on an ingredient, product, package or process technology or a digital media technology. While patented technologies are preferred for food technologies, a patent is not required to submit your idea to General Mills. Diagrams, descriptions, photos and in-market validation of your idea are all accepted.

Please note that sales venue opportunities, recipes, product improvement ideas, general marketing suggestions, media plans or media kits will not be accepted.

Why can't you accept confidential information?

In order to review and respond to submissions in a timely manner and to meet legal requirements of handling confidential information, we cannot accept confidential information at this initial phase in the process. If, after our preliminary review, we are interested in pursuing your technology further, we will sometimes ask that you sign a confidentiality agreement to allow for further exchange of information.

What is done with my information after I submit it?

First, a member of our G-WIN team reviews your submission to ensure it is complete. Then one or more of our technology specialists reviews your submission for its technical merit and to assess whether it has potential application to one of our businesses.

How do I contact you to check on the status of my submission?

We are not able to provide status updates for individual submissions during the review process. You will receive a confirmation that we have received your submission. We will get back to you within three weeks after our preliminary review and decide together on appropriate next steps, if any.

Will General Mills give me reasons should it choose not to pursue my technology submission?

No, we will not be able to give you any additional information about the results of our review.

What will General Mills do with my idea?

There are several possibilities of how General Mills may work with you to implement your idea including:

  • Proof of concept
  • Pilot projects
  • Licensing agreement
  • Possible supply agreement
  • Manufacturing arrangement
  • Investment
  • Joint Venture
  • Other

In all of our relationships, we strive to create a win-win opportunity that is mutually beneficial for both parties.

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