General Mills World Headquarters at night

G-WIN Digital

G-WIN Digital discovers, pilots and shares innovative digital marketing solutions with General Mills’ portfolio of iconic brands.

General Mills has expanded its successful G-WIN open innovation program to include digital marketing experimentation through G-WIN Digital.

G-WIN Digital is looking to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

G-WIN Digital is seeking pilot projects and proofs of concept, and its ideal scope of work is a small pilot project to prove the technology or idea. An example of an ideal project would be a new advertising integration method for social games.

G-WIN Digital will not accept media plan proposals, original content ideas or media kit submissions.



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Annual Report

2014: Consumer First (pdf) Go
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