General Mills World Headquarters at night

G-WIN Digital

G-WIN Digital discovers, pilots and shares innovative digital marketing solutions with General Mills’ portfolio of iconic brands.

General Mills has expanded its successful G-WIN open innovation program to include digital marketing experimentation through G-WIN Digital.

G-WIN Digital is looking to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

G-WIN Digital is seeking pilot projects and proofs of concept, and its ideal scope of work is a small pilot project to prove the technology or idea. An example of an ideal project would be a new advertising integration method for social games.

G-WIN Digital will not accept media plan proposals, original content ideas or media kit submissions.



2013 annual report

Annual Report

2013: Healthy Growth (pdf 6.0 MB) Go
2014 General Mil;ls company overview thumbnail


General Mills at a glance (pdf) Go
idea weekend logo

Idea Weekend 2.0

The spirit continues to thrive (blog) Go