The Breakfast of Champions was our first ready-to-eat cereal.
Firmly associated with sporting excellence – and for good reason.
With 100 percent whole grain flakes, plus plenty of B vitamins and fiber, Wheaties has been helping its fans perform like champions since 1924.
The 2012 games in London marked the second time that swimmer Michael Phelps appeared on the Wheaties
box. He first appeared in 2004 after winning six gold and two bronze medals in Athens.
connection with celebrities
goes beyond the box. On Aug. 29,1939, Wheaties
sponsored the first televised commercial sports broadcast of a baseball game to the estimated 500 owners of television sets in New York City.