kix logo 2012

The first Kix slogan was
“Kid-Tested | Mother-approved.”

We never changed it.

And why would we?

With just 3 grams of sugar per serving, we take pride knowing that Kix still has the same flavor and unique texture that has kept it a family favorite for nearly eight decades.


The puffing gun

Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.

Cereal puffing gun

New taste kick

Crispy Corn Kix was introduced as the second General Mills cereal, in 1937. 

vintage box of KIX cereal

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