“Kid-Tested | Mother-approved.”

That was the first Kix slogan.

We never changed it.

And why would we?

With just 3 grams of sugar per serving, we take pride knowing that Kix still has the same flavor and unique texture that has kept it a family favorite for nearly eight decades.

The puffing gun

Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.


Lotta good in a little bowl

Whole grain. Fiber. Reduced sugar and sodium. No wonder frequent cereal eaters tend to have healthier body weights.


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