![Cheerios logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Fcheerios-logo-sept-21.png%3Fw%3D2497%26rev%3Daaa182be492d4ae49ed22145d801c4a2 400w)
![A hand holding a single Cheerio with a heart center in focus](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheerios-jan-22.jpeg%3Fw%3D769%26rev%3De8820ae39e1b434c83fae79e6c00f84f 1500w)
Cheerios
Say good morning to America’s favorite little Os. Always oats. Always heart healthy.
Visit websiteGood goes around
From your first finger food, to helping lower cholesterol, Cheerios has touched the lives, and breakfasts, of millions by spreading heart-healthy cheer since 1941.
![Child on mothers lap holding cup of Cheerios](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2021%2F8%2Fwhen-good-is-good-enough%2Fgood-is-good-enough-featured-sept-21.png%3Fw%3D1136%26rev%3Dc7f1795d06f84095acf222ab7554132f)
Food that matters
We put the best ingredients in every bite so that everyone can enjoy a bowl of Cheerios.
- 100% whole grain oats
- Real honey
- Gluten free
Fun facts about Cheerios![Close up of Cheerios yellow box](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![cheerios](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
These cheery little Os have quite the story
![Close up of Cheerios yellow box](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheerios-yb-quick-facts-jan-22.png%3Fw%3D1080%26rev%3D4941856b37cd475d8d69d5e40669606a)
The yellow box makes some friends
Today there are dozens of varieties, but until 1976, Cheerios only offered the original recipe.
![cheerios](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2013%2F8%2F5thingscheerios%2Fcheerios-5things-2.jpeg%3Fw%3D438%26rev%3Dc87b541d5bd0464cb3a4829a982b8672)
Original Cheerios meets its match
Cheerios were surpassed as the nation’s best-seller in 2009 by none other than Honey Nut Cheerios.
![Loose Cheerios on table](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheerios-loose.png%3Fw%3D1080%26rev%3D7440d0ee686f49e487fa7f75aba9de5d)
The “Cheerios effect”
In physics, floating objects attracting to one another is known as the “Cheerios Effect.”
Always oats since 1941
Cheerios was introduced on May 1, 1941, as CheeriOats. Then in 1945 it was shortened to Cheerios. Since then, the name has remained unchanged and so have the whole-grain oats in every bowl. Today, these tasty little Os are one of the most iconic cereal brands in the U.S.
![Cheeri Oats cereal box](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheeri-oats-original.png%3Fw%3D815%26rev%3D74db466bdd564f0f8c76a96b31eaef95)
Did you know?
The importance of whole grains
Nine out of 10 Americans don’t get the recommended three servings of whole grain each day.
Farm to bowl
Cheerios partners with local farms to bring you the very best oats.
Cheerios’ Passions
- Cheerios stands for more than just cereal. Discover some of the iconic brand’s passions.