Knack & Back
From ready-to-bake rolls to pizza crust, German consumers rely on Knack & Back.
Knack & Back is a market leader in Germany’s refrigerated dough category. The brand is committed to providing the highest-quality, best-tasting refrigerated dough on the market.
Our most famous product is the classic dinner roll, but we offer seven types of fresh dough for breakfast, lunch and dinner – including a pizza kit.
Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can.