The need for improved nutrition and fitness among American youth is evident. Youth need optimal nutrition and fitness for growth and development during childhood and adolescence, as well as for their long-term health. The General Mills Champions for Healthy Kids grants seek to improve the quality of programs for young people throughout the country by emphasizing programs that are not only innovative but also are able to achieve changes in young people’s eating and physical activity patterns. The programs should be based on behavioral principles and creatively adapted to the target audience in your communities.