Our brands align with specific philanthropic initiatives important to their consumers through brand partnerships - raising awareness of causes and providing needed financial resources for important issues.

Boxtops for Education

Our largest initiative, Box Tops for Education has provided over $300 million to America's schools since its inception. At last count, more than 96,000 K-8 schools were enrolled in the Box Tops for Education program. This program is unique, allowing schools to decide what items to buy with the funds they receive from the program. From field trips, to computers, to new furnaces, schools are able to purchase items the students in their school need.

Boxtops for Education

Save Lids to Save Lives®

Yoplait is committed to women’s wellness and the fight against breast cancer. To date, Yoplait has awarded more than $22 million to the cause. 2009 marks the 11th year of our signature pink lid Save Lids to Save Lives® program. In 2003, Yoplait began honoring Yoplait Champions, ordinary people doing extraordinary things in the fight against breast cancer. In 2000, Yoplait became the national sponsor and in 2001 the national presenting sponsor of the Komen Race for the Cure(R) series. We are proud to partner with Susan G. Komen for the Cure to support their promise to save lives and end breast cancer forever.

Yoplait Save Lids to Save Lives

Spoonfuls of Stories®

Spoonfuls of Stories is a partnership that is impacting children's literacy. Since 2001, the Cheerios brand has donated over $3.2 million to First Book, a national nonprofit organization dedicated to giving new books to children from low-income families, through this program. In addition, through Spoonfuls of Stories, more than 40 million children's books have been given away free inside boxes of Cheerios cereal.

Cheerios Spoonfuls of Stories