Ninety-five percent of Americans still aren’t eating enough whole grain.
But General Mills is working to change that. In 2005, we converted our entire line of Big G cereals to include at least 8 grams of whole grain per serving (at least 48 grams recommended daily). This was the single biggest health-driven product improvement in our history.
Today all Big G cereals have at least 10 grams of whole grain per serving, more than 20 have at least 16 grams – and all Big G cereals contain more whole grain than any other single ingredient.
As a result, Big G cereals are America’s No. 1 source of whole grain at breakfast – and General Mills is delivering tens of millions of whole grain servings for consumers around the world every day.
13 U.S Department of Health and Human Services and U.S. Department of Agriculture Dietary Guidelines for Americans, 2010. 7th edition, Washington DC: U.S. Government Printing Office.