Three women with bike helmets riding on sunny bicycle trail


Our mission is Nourishing Lives. At General Mills, that mission includes offering products that give people:

  • portion control
  • calorie control
  • dietary choices

We also:

  • Strive to deliver healthy options in the products we create. 
  • Support nutrition education and research efforts.
  • Fund programs that support youth nutrition and fitness.

One proven strategy to achieve better health is to start your day with a nutritious breakfast that includes whole grains, because cereal and health are related.



© 2014 General Mills Inc. All Rights Reserved | An Equal Opportunity Employer