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Three women with bike helmets riding on sunny bicycle trail


Our mission is Nourishing Lives. At General Mills, that mission includes offering products that give people:

  • portion control
  • calorie control
  • dietary choices

We also:

  • Strive to deliver healthy options in the products we create. 
  • Support nutrition education and research efforts.
  • Fund programs that support youth nutrition and fitness.

One proven strategy to achieve better health is to start your day with a nutritious breakfast that includes whole grains, because cereal and health are related.



Benefits of Cereal

One of the healthiest breakfast choices. (pdf) Go
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2014 report on our progress (pdf) Go
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50 new products

An aggressive rollout from General Mills Go