Inside General Mills
Betty Crocker iPad 'app' a hit with users
July 27, 2010
Betty Crocker may be a historical icon - she has symbolized General Mills' continuing tradition of service to consumers since 1921 - but she also embraces new technology.
She continues to make herself even more relevant in the digital realm, as shown by the recent release of the Betty Crocker Cookbook application for the iPad – one of the most downloaded applications for Apple’s new device.
The iPad version of the cookbook features 2,500 of the most popular recipes that feature high-quality photos from General Mills' Photography Studios.
In the first two weeks of the iPad launch, the application was among Apple’s top 25 free downloads.
The iPad application essentially replicates the cookbook application for the iPhone v2 with a few significant differences. For one, it's designed to be read in the kitchen from about 5 or 6 feet away.
Unlike a cookbook or even the iPhone application, the type on the iPad recipes is very large so it can be read from across the kitchen.
Awesome
So far, the application has been very well-received.
“Awesome for a free ap,” wrote one review in June. “Tons of recipes, all nutritional info included with recipes. Looks easy to follow. Love all the pictures included! Thank you!”
Added another reviewer:
“Really well-implemented cookbook app -- and it works nicely docked in the keyboard on the counter. I especially like the 'cook' mode that shows you the steps one at a time while you're preparing the recipe.”
The iPad application is the brand’s latest foray into the digital space. Its iPhone application and Betty Crocker Kitchen Assistant have been available since 2009. And the brand now distributes three e-newsletters: Betty Crocker, Bisquick and Dinner Made Easy.
Inside General Mills
