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Our stories

At General Mills, we believe that innovative breakthroughs don't happen only in the laboratory.

We connect employees, inventors, entrepreneurs, suppliers, academics, customers and consumers from around the world to tap external expertise, drive internal scale and generate solutions.

Click the orange and blue buttons to see examples of how this approach has driven innovation across the companyInnovationIntersectionGraphic


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Innovation, invention, food & fun

From flour to submarines to toys to restaurants. Go
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Dilemma solved

Fending off kids' starvation (blog) Go
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50 new products

An aggressive rollout from General Mills Go