Brand heritage

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When the Washburn Crosby Company, a forerunner of General Mills, received a flood of questions about baking, “Betty Crocker” was created as a signature to personalize the company’s replies. Fact sheet (pdf)

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There were no pre-mixed baking mixes on grocery shelves until a General Mills sales executive grew curious about the oven-hot biscuits he was served on a train in 1930. Fact sheet (pdf)

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Minnesota Valley Canning Company named its new, extra-large green pea variety "Green Giant," no one dreamed that one day it would become the company's name. Fact sheet (pdf)

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To celebrate the company’s 80th birthday in 1949, Pillsbury Mills, Inc. held the "Grand National Recipe and Baking Contest." The overwhelming response sparked the Pillsbury Bake-Off Contest. Fact sheet (pdf)

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Giggling his way to spokescharacter superstardom, Poppin' Fresh, the Pillsbury Doughboy, first introduced himself to TV viewers in 1965. Fact sheet (pdf)

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When a health clinician spilled bran gruel on a hot stove, Wheaties cereal was born. The mixture crackled and sizzled into a crisp flake that tasted great. Fact sheet (pdf)

 

vintage general mills images

History blog

Something new about something old Go
 
Helping Hand thumbnail

Shop General Mills

Apparel, gifts, toys, cookbooks and more. Go
 
gold medal flour lettering on building

Sign of the times

Classic lettering resurfaces Go
 
gardetto's historic storefront

All in the family

The Gardetto legacy lengthens Go