Nature Valley created the granola bar category in 1975.
Though much has changed in nearly four decades, one thing hasn’t: No matter how many new flavors we create, you can be assured that with Nature Valley you’re always getting The Taste Nature Intended.
At Nature Valley, we love nature, which is why we are involved in the Preserve the Parks project.
The continued growth of Nature Valley
crunchy granola bars got another boost in 2008 with the opening of a new production line in San Adrian, Spain.
General Mills rolled out Nature Valley
brand granola cereal in 1973. It was the company’s first attempt at a 100 percent natural ready-to-eat cereal.