Knack & Back

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From ready-to-bake rolls to pizza crust, German consumers rely on Knack & Back.

Knack & Back is a market leader in Germany’s refrigerated dough category. The brand is committed to providing the highest-quality, best-tasting refrigerated dough on the market.

 

 

From rolls to pizza

Our most famous product is the classic dinner roll, but we offer seven types of fresh dough for breakfast, lunch and dinner – including a pizza kit.
pizza made with knack and back dough on blue checkered cloth

What’s in a name?

Folks once struck our cans against a table edge. Opening them produced a loud “knack.” Today, peeling off the label opens a can.
knack and back cans of dough
 
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Product and nutrition details

For all Knack and Back products. Go
 
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Product locator

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The biggest 'Big Red'

A kitchenful of recipes, new design. Go
 
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Knack & Back

Visit our Knack & Back website. Go