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Mission

Each day our products and actions touch the lives of millions of people worldwide.

Our mission is to make lives healthier, easier and richer. General Mills is Nourishing Lives.

  • We make lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by helping people manage their weight. 
  • We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.
  • We make lives richer with foods that add fun or help to create a special moment with family and friends.

Our values help us achieve this mission. >>  

 

 

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Overview

General Mills at a glance (pdf) Go
 
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Report

2014 report on our progress (pdf) Go
 
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Nourishing Lives

Nutrition. Volunteerism. Sharing. (video, 2:47) Go
 
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By 2020

We'll sustainably source 10 priority ingredients Go