food technology, innovation, open innovation



Whether we're adding health benefits to food or finding new ways to reach people, innovation at General Mills is about connecting smart people.

At General Mills, each aspect of developing, making, distributing, marketing and selling a product is connected and collaborative.

General Mills' approach to innovation — "Innovation Intersection" — connects employees with inventors, academics, entrepreneurs, suppliers, customers and consumers throughout the innovation process.

It goes beyond new product development to include everything from adding health benefits to products, boosting the company's environmental sustainability efforts, finding new ways to connect iconic brands with today's on-the-go consumers, partnering with retail customers, and improving productivity.

While General Mills is known for breakthroughs in food technology, our rich history of innovation goes beyond the grocery aisle to include philanthropic initiatives, the creation of popular advertising icons, and even the development of ALVIN, a deep sea submarine.

If you're interested in learning more about partnering with General Mills through its General Mills Worldwide Innovation Network (G-WIN) open innovation program, please visit

Suppliers or contractors who are interested in partnering with the company should visit General Mills' E-sourcing registration.

Those with proposals or ideas for General Mills' marketing, corporate training, publications and Betty Crocker Kitchens departments, should visit the Business Proposal site.


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Innovation, invention, food & fun

From flour to submarines to toys to restaurants. Go
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New avenues of innovation

Where innovators meet opportunities (PDF) Go
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Things to know about us. Go