U.S. Retail

U.S. Retail represents the lion’s share of our net sales – $10.6 billion in fiscal 2014.

In fiscal year 2014, General Mills divided U.S. Retail into seven business divisions*:

  • Big G CerealsGeneral Mills U.S. retail sales 2014
  • Baking Products
  • Meals
  • Frozen Foods
  • Small Planet Foods
  • Snacks
  • Yoplait USA

*As of fiscal 2015, the five U.S. Retail divisions are Baked Goods, Cereal, Meals, Snacks and Yogurt. 


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Big G Cereals
$2.3 billion
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$1.4 billion
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Frozen Foods
$1.5 billion
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Yoplait USA
$1.3 billion
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$1.8 billion
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Baking Products
$1.8 billion