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Lucky Charms

The kids’ brand with adult appeal for more than four decades. 

Magically delicious Lucky Charms cereal features frosted oats and colored marshmallows.

Made with whole grain, Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium.


Chocolatey delicious, too

For the first time, the Lucky Charms franchise added a new flavor when it introduced Chocolate Lucky Charms in 2005.
chocolate lucky charms

Lucky debuts

In 1964, the Lucky Charms Leprechaun began urging moms, “laddies” and “lassies” to buy Lucky Charms, a “most exciting cereal.”
lucky the leprechaun
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Product and nutrition details

For the Lucky Charms family. Go
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Product locator

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lucky charms mascot with cereal

Adult allure

It's not just kids who like Lucky Go
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50 new products

An aggressive rollout from General Mills Go