The first Kix slogan was
“Kid-Tested | Mother-approved.”
We never changed it.
And why would we?
With just 3 grams of sugar per serving, we take pride knowing that Kix still has the same flavor and unique texture that has kept it a family favorite for nearly eight decades.
Kix, the first ready-to-eat puffed corn is made with a batch-puffing gun, an innovation that dramatically changes the look of cereal.
Crispy Corn Kix was introduced as the second General Mills cereal, in 1937.