Big G cereals

All Big G cereals are made with whole grain.
big g logo

Whole grains deliver vitamins, minerals, fiber and other nutrients.

That’s important, because the 2010 Dietary Guidelines recommend getting more whole grain into your diet.

See all of our Big G cereals.  

 

 

Whole Grain Nation

Learn about specific health benefits of whole grain at Whole Grain Nation. big g cereal with spoon in bowl with milk

Defining the market

"Big G" was first used in 1960. General Mills cereal packages featured a new design built around “Goodness.” A white triangle was the focal point for the letter “G.”  
early wheaties box with baseball player
 
 

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